Checklist 5: Census communication, publicity and advocacy

	Activity	Description	Output	Responsible Party(ies)	Duration (Months)	Years to Census Night
1	Communication and publicity strategy	Development of the publicity and advocacy strategic plan	Work plans, procurement plan, budgets, training plans	PR division	17	3.0
1	Communication and publicity strategy	Establishment of a communication and co-ordination centre	Communication and coordination centre is up and running	PR division	1	2.1
2	Definition of census theme	Design the census publicity programme	Publicity roadmap	PR division	3	1.5
2	Definition of census theme	Undertake an Environment analysis	Situation analysis report	PR division	1	1.5
2	Definition of census theme	Professional seminar on census publicity	Publicity and advocacy plan review	PR division	1	1.4
2	Definition of census theme	Undertake census branding	Logo, slogan theme etc	PR division	17	1.4
2	Definition of census theme	Census message design, developing and pre-testing	Print and electronic materials	PR division	1	1.4
2	Definition of census theme	Stakeholder engagements and media consultations	Guidance from stakeholders and media experts	PR division	12	1.3
2	Definition of census theme	Development of census publicity tools and materials	Designed and produced publicity products	PR division	12	1.0
2	Definition of census theme	Initiate procurement of publicity materials, tools and services	Goods and services delivered	PR division	17	3.9
2	Definition of census theme	Film and edit the census documentary	Census documentary	PR division	1	2.1
2	Definition of census theme	Create census homepage	Census webpages	PR division	12	1.0
2	Definition of census theme	Provide toll free service	Toll free service	PR division	12	1.0
3	Publicity workshops for Parliamentarians	Conduct ½ day workshops for Parliamentarians to raise awareness and support	Reports affirming support for the census	PR division	1	0.6
4	Publicity campaign for sub county chiefs and opinion leaders	Raise awareness and gain feedback on ideal publicity strategies	Ideas for publicity strategies	PR division	1	0.5
5	Preparation of census publicity materials (jingles, chants etc.)	Radio and TV programmes/adverts in different languages	Publicity materials reviewed	PR division	2	0.5
6	Conduct Press Conferences	Publicity channels and message review	Publicity materials reviewed	PR division	1	0.3
7	Conduct a publicity workshop for district leaders	Raise awareness and gain feedback	Consolidated feedback and strategies for successful enumeration	PR division	2	0.3
8	Distribution of publicity materials	Distribute materials to all areas of the country	All areas of the country have received publicity materials	PR division & logistics	5	0.3
9	Launching of intensive publicity activities	Carry out publicity and advocacy programmes on social media	Reports affirming support for the census	PR division	1	0.6
9	Launching of intensive publicity activities	Conduct road shows	Reports affirming support for the census	PR division	1	0.5
9	Launching of intensive publicity activities	Air the census documentary	Reports affirming support for the census	PR division	0	0.1
9	Launching of intensive publicity activities	Undertake publicity in schools	Children understand why the census is necessary	PR division	2	0.1
9	Launching of intensive publicity activities	Play jingles and adverts on radio and TV on all stations	Publicity broadcast – general awareness of the census	PR division	2	0.1
10	Carry out the intensive census publicity campaign	Intensify publicity	All activities implemented – general awareness of the census	PR division	2	0.1