Key implementation areas for advocacy, publicity and resource mobilisation in a digital census
The following strategic issues need to be addressed when implementing advocacy, publicity and resource mobilisation in a digital census:
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A separate document outlining the strategic plan for communication, publicity and advocacy should be developed. The strategic document should contain a list of stakeholders, target communication channels/media to be used, implementation plan for the various activities, collaborations. required resources. budget for the implementation, and a monitoring and evaluation plan.
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A stand-alone resource mobilisation strategy should be developed in a consultative manner during the planning phase and followed through.
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Conduct briefings on key census findings relevant to the CSO’s constituencies to support advocacy and program development.
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Integrate training of the mass media with the overall census public relations and advocacy work because they can carry the message to a wide audience. Include schools - both students and teachers as well as geographers.
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The proposed courses or materials for enhancing promotion of, and training in, the use of statistical data should be fully integrated into the overall census advocacy or training programme.
